Northeast State’s Office of Workforce Solutions in collaboration with The Bristol Hotel presents two small business courses designed to help entrepreneurs build customer base and use AI to create substantive content.
The Writing Across Channels with AI course teaches participants how to use generative AI tools to write more efficiently while maintaining a consistent brand voice across websites, social media, marketing, media relations, and advertising channels. Letterpress Communications will demonstrate practical prompting techniques, content development workflows and quality-control strategies that help entrepreneurs save time without sacrificing authenticity.
Participants should bring: A laptop or device with access to a generative AI platform (such as ChatGPT, Claude Co-Pilot, or Gemini), examples of existing marketing content if available, and a willingness to experiment with new tools and techniques. The class meets on Monday, Sept. 14, from 9:00 a.m. to 11:00 a.m., at The Bristol Hotel, Shelby Room and from 1:00 p.m. to 3:00 p.m., at KCHE, 300 W. Market St., in Kingsport.
The Serving Your Customers and Generating Content explores the connection between customer experience, reputation management, and content creation. Participants will learn customer service best practices that build loyalty and trust, along with strategies for encouraging and leveraging online reviews, testimonials, and user-generated content. Letterpress Communications will share practical ways to transform everyday customer interactions into authentic marketing assets that strengthen credibility and increase visibility.
The class takes place on Monday, Sept. 28, at The Bristol Hotel, 115 Country Music Way, Bristol, from 9:00 a.m. to 11:00 a.m. in the Shelby Room. The class also meets on Sept. 28, from 1:00 p.m. to 3:00 p.m. , at the Kingsport Center for Higher Education (KCHE), 300 W. Market St., in downtown Kingsport.
For more information, please contact 423.354.5353 or WorkforceSolutions@NortheastState.edu.
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